Get the skill
Claude Skill · v1

Lead Funnel
Builder.

Brief in. Working lead funnel out. For trades and home services. Hours, not weeks.

$149one-time
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Hours
Not weeks
$10M+
Spend learned from
Western
Markets supported
Claude Code
The shift

From copy-paste funnels to a system.

Without the skill
  • 2-4 weeks per build
  • Tracking ad blockers break
  • Over-engineered auth for one user
  • Friction-heavy bot defence
  • Sidebar forms · fake counters · suburb dropdowns
  • Meta trains on people who'll never buy
With the skill
  • One session. Brief in. Funnel out.
  • Server-side tracking that survives ad blockers
  • Cookie auth · right-sized
  • Honeypots · no friction
  • Form is the page · one question at a time · no redirects
  • Only hot leads count · Meta trains on real buyers
Who it's for

Built for operators · not browsers.

Solo operators & lead-gen agencies
Tired of rebuilding the same funnel every quarter.
Vertical specialists
Solar, roofing, HVAC, plumbing, builders, finance.
Operators with real spend
$5k+/month on Meta. Past testing. Need tracking that holds up.
Claude Code users
Want a brain that ships funnels against your stack — not boilerplate.
Operators using it

Quiet wins from real funnels.

"Two weeks of decisions, gone in an afternoon. Funnel was live before I'd usually finish the wireframes."

—
Solar operator · QLD

"Tracking just works. No more guessing why Meta isn't optimising properly."

—
Agency owner · NSW

"The opinions inside it are sharper than mine. That's the whole point."

—
Trades funnel builder · VIC
What's inside

Five categories of judgement.

Output is stack-agnostic. Claude writes the code fresh against your stack. The skill is the brain.

01

Tracking that survives ad blockers

Most agencies ship a browser pixel and call it done. It breaks under ad blockers and Meta optimises on noise.

  • Server-side as primary · browser pixel as backup
  • fbclid captured before ad blockers see the page
  • PII hashed properly · to Meta's spec
  • One lead ID across Meta · your CRM · every session
  • Hot leads fire Lead · cold leads register but don't optimise
02

Three ways to qualify

The skill picks the right one based on context. Most templates only have one.

  • Hard-kick · for renters and non-decision-makers · rarely needed
  • Soft-pill · out-of-area shows a nudge, doesn't block submission
  • ASAP-gate · qualification happens in the ad, not the form
  • Lead scoring at submission · optional, per vertical
03

Conversion-first UX

  • Form is the page · never a sidebar
  • One question per screen · auto-advance
  • Sticky mobile CTA
  • Thank-you stays on the page · never redirect (you lose attribution)
  • Honeypot, not CAPTCHA
  • "Get my quote" beats "Submit" every time
04

Copy that protects you

  • "No X · No Y · No Z" hooks · sharp without overclaiming
  • Same-day claims always hedged
  • Zero fake reviews, counters, or badges
  • Operator claims confirmed up front · never invented
05

Right-sized admin

  • Cookie auth · not NextAuth (overkill for one user)
  • Save the lead first · notify second · one never blocks the other
  • Notifications fire in parallel · one fails, the rest still go
  • Tiered storage with a local fallback in dev
The moat

Most templates ship landing pages. This ships the opinions $10M+ of ad spend taught me.

Architecture is downstream · Judgement is the product

Hours · not weeks.

Brief in. Funnel out.

$149one-time · lifetime updates
Get instant access
Stripe checkout · Instant delivery

7-day refund. No questions.

Questions

Common asks.

What's a Claude skill?+
A folder of judgement Claude loads on demand. You install it, run one slash command, and Claude generates the funnel against whatever stack you're using.
Stack-agnostic — really?+
Yes. Tell Claude your stack — Next.js + Supabase, Astro + Postgres, vanilla PHP — and it writes fresh code that follows the rules. No template lock-in.
Which markets?+
AU, NZ, US, UK, CA. Market-specific guardrails (consumer law, same-day claim language) are tunable in the reference files.
Which verticals?+
Trades and home services — solar, roofing, HVAC, plumbing, electrical, builders. Adjacent verticals work with vertical-specific scoring tweaks.
How much time does it save?+
Roughly 2-4 weeks of agency time becomes a single working session. You stop re-deciding architecture, tracking, auth, and CRM shape per project.
Do I need to write code?+
No. You write a brief. Claude writes the funnel.
Updates?+
GitHub repo on purchase. Pull whenever I push. Every change is versioned so you can pin.
Refunds?+
7-day no-questions refund.